WorkNomads seeks an experienced and results-driven Growth Marketing Expert to join our team. A Growth Marketer at WorkNomads will be responsible for developing and executing strategies to grow services, including service-led growth, experimentation, and SEO for ICT, industrial and infrastructure engineering, business development & sales services. The person on that role will collaborate with cross-functional teams to identify growth opportunities and carry out all aspects of the strategy phase - including user research, competitive analysis, user journey mapping, opportunity identification, marketing strategy - and manage the project from start to finish. He/She will work closely with the managing team and will be responsible for ensuring that the project is executed efficiently and effectively.
Key Responsibilities:
•Develop and execute comprehensive marketing campaigns that align with business goals and target audience needs.
•Identify growth opportunities across all marketing channels, both organic and paid, and develop strategies to capitalise on them
•Conduct in-depth audience and market research and analysis
•Create and elaborate on competitive landscape analysis and user journey mapping
•Collaborate with the marketing team to define campaign objectives, target segments, and key performance indicators (KPIs).
•Create detailed campaign plans, including timelines, budgets, and resource allocation.
•Coordinate the implementation of marketing campaigns across multiple channels, including digital, social media, email, content, and online/offline events.
•Work closely with internal teams and external vendors to produce high-quality marketing materials and assets.
•Ensure campaigns are launched on time and within budget, meeting all defined objectives.
•Monitor and analyze campaign performance metrics to assess effectiveness and ROI.
•Conduct A/B testing and other optimization techniques to improve campaign performance.
•Generate detailed reports on campaign outcomes, providing actionable insights and recommendations for future campaigns.
•Communicate campaign plans, progress, and results to stakeholders at various levels of the organization.
The tools in your backpack:
•3-5+ years of marketing experience, with a focus on B2B lead generation.
•Proficient in search traffic sources, marketing attribution tools, webinar technology and marketing automation platforms.
•Strong analytical skills with the ability to interpret data, derive insights, and make data-driven decisions.
• Brings a strong work ethic; takes the initiative and think creatively to get the job done.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Strong problem-solving abilities, with a focus on innovation and continuous improvement
•Bachelor’s degree (or higher) in business or marketing-related field
Skills And Knowledge Required
•Strong English, because the official communication in the company is in English
•Strong understanding and ability to work with HubSpot, Salesforce, ActiveCampaign, etc.
•Strong presentation, writing and communication skills
•Excellent project management
Our recipe for a great life in Bulgaria:
• The opportunity to participate in our new nomadic economy, instead of watching it happen from the side-lines
• A personalized career development program
• An environment where your opinion matters, and you manage your own work-life balance
• International and dynamic workplace
• Onsite access to co-working spaces, meeting rooms, an event rooftop, communal kitchens, sports, and leisure areas & parking
• Competitive remuneration and social welfare package (such as 25 days annual paid leave, private health insurance, and various community benefits and events)
• Low cost of living in parallel with low personal income tax, growing your purchasing power to wine, dine and travel & work abroad & remote!
= TOTAL(LY): amazing life & work with WorkNomads
About the docking station:
WorkNomads is a global employer for digital nomads, empowering people to live life their way, offering flexible co-living and remote and project-based jobs.
Interest piqued? Join us!
We celebrate the right of every human to be themselves and provide opportunities for global talent to shine. Diversity, social equity, and inclusion are at the core of who we are. We create an environment where different voices are respected, heard and empowered in equal measure. We’re breaking down the boundaries by designing a new nomadic economy by enabling people to do what they love and be where they want.